INDUSTRY:
Dance & Personal Brand
CLIENT:
Latin Dance Studio
YEAR:
2026
SERVICES:
Brand Identity, Logo Design, Web Design & Development, Copywriting.
about.
Anastasia Tivari is a professional Latin dance instructor based in New York. She offers group classes and private lessons.
The goal was to create a distinctive personal brand and a professional website that reflected Anastasia’s experience, elegance, and passion for dance.
I led the project from brand concept to website launch.
My work included:
Brand strategy and visual direction
Logo design
Color palette and typography
Website structure and user flow
UX/UI design
Responsive development
Copywriting and content organization
Mobile optimization
creative direction.
I created a dramatic visual identity inspired by movement, performance, and the atmosphere of the stage.
Black creates a bold and sophisticated foundation. Gold adds warmth, confidence, and a sense of luxury. Large photography and expressive compositions capture the energy of dance and place Anastasia at the center of the brand.
The custom logo combines elegant lettering with a dancer-inspired symbol. It works as both a personal signature and a recognizable brand mark.
Website Strategy
I organized the website around the questions a potential student is most likely to have:
Who is the instructor?
What classes are available?
Is the experience suitable for beginners?
What does training look and feel like?
How can I book a class?
The content guides visitors from Anastasia’s story and teaching philosophy to her services, studio experience and FAQs.
Clear calls to action appear throughout the website. This makes the next step easy without making the experience feel overly promotional.
result.
The final result is a complete digital presence that brings Anastasia’s personal brand, services, and story together in one cohesive experience.
The website positions her as an experienced and inspiring dance professional. It gives potential students a clear understanding of her classes and a simple path from discovery to booking.
