PROJECT:
MEDICARE PACKAGING REDESIGN
BRAND:
MEDICARE
INDUSTRY:
HEALTHCARE & PERSONAL CARE
SERVICES:
PACKAGING DESIGN, CREATIVE DIRECTION, AI CAMPAIGN VISUALS
create or rethink.
Whether you are launching a new product or rethinking an existing one, we create packaging that gives it a clear and memorable identity. Every design is built around your brand’s visual world to create a cohesive, professional and recognizable presence.
the medicare redesign.
The original packaging felt visually crowded, with too many elements competing for attention. We introduced a cleaner hierarchy, generous white space and modern typography to make the information easier to understand. Blue preserves the trusted medical character of the brand, while the purple accent and subtle maple leaf create a more distinctive, contemporary identity.
beyond the packaging.
We extended the new identity into a series of AI campaign visuals inspired by Salvador Dalí. The purple accent and bandage shape became key elements of the concept. We used them to create bold, surreal scenes. The result turns an everyday medical product into eye-catching content for advertising and social media.
